fiona shea
Creator, Writer, Host
BRAND PILLARS
AUTHENTICITY
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RELATABILITY
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CONSISTENCY
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CREATIVITY
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AUTHENTICITY • RELATABILITY • CONSISTENCY • CREATIVITY •
About Me
Hi, I’m Fiona.
Y
I’m a content creator, creative writer, and podcast host who is passionate about authentic storytelling and building community for women.
I’m currently offering social media scripting and consulting services.
I found my creative voice while at at Fordham University where I wrote for an off-campus newspaper. My writing was inspired by imperfect female protagonists leading HBO shows like Girls, Sex and the City, and Insecure. I landed a job at HBO upon graduating in 2019, starting in Marketing as an Editorial Strategist and then served as Community Manager of the brand social accounts.
After learning the ins and outs of creating viral content, I launched my personal TikTok and freelance social media business in 2022. In Los Angeles I worked with high-profile clients like Kesha, Travis Scott’s CACTI Hard Seltzer, and the People’s Choice Awards. On my own TikTok I’ve partnered with recognizable brands like Bumble, Sun Bum, AmLactin, and California Matters on paid collaborations.
In 2025 I was discovered by Alex Cooper’s Unwell Network to host a live, daily pop culture show on Sirius XM called The Daily Dirty. My two co-hosts and I were involved with the day-to-day creative and production of the show, which provided me with newfound hosting and producing credits. We assisted in deciding the stories of the day, ideating show segments, scripting guest interviews, and identifying key moments for social media.
When The Daily Dirty concluded in December, my co-host Sequoia and I decided to launch a new daily pop culture podcast, Freshly Pop’d. Available wherever you get your podcasts. I post weekly personal essays to my Substack, and host monthly writing workshops for writers in Los Angeles with the collective Where We Meet.
In
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My Services
Strategy
Tailored social media strategy and content plan based on an assessment of the client’s current social media presence, goals, target audience, and industry landscape. Additional benefits include influencer outreach and in-person event planning.
Scripting
Every viral video starts with a strong hook and has even stronger “thesis” to back it up. I base my social media scripts off of data-driven user behavior, in-app research, and the unique perspective of each individual client. Together we create your voice, and from there we build community.
Coaching
It’s not enough to just read words and hit “publish” on your video. In order to compete with the millions of people making content online, you have to deliver your ideas. Talking to the camera can be awkward, especially when you’re first getting started. My 1:1 coaching sessions make it easy.
Upcoming Events
landslide
march 15
usal annex house
sticky popsicle fingers. grass stains on jeans. blanket forts. what you thought would last. what didn’t. what you still carry. a writing workshop on childhood. inspired by fleetwood mac’s landslide..”
hosted by fiona shea & where we meet.
all ticket sales are final.
Notable Brand Experience
Kind Words
Fiona has been amazing at helping us establish our voice on TikTok and grow our following. We knew nothing about the TikTok social space prior to hiring her, and in 6 months time now we have gained followers and many of our videos have gone viral - all thanks to Fiona. She is professional, creative and great at adapting to different business tones. She is our Gen Z voice of reason, with maturity I rarely see even from my most experienced candidates. We absolutely adore our FiFi, she cannot be replicated!
— Audrey Okulick Shaeps, Client and Founder of The Workshop LA